Parcel Monkey’s Guide to Black Friday 2024
Black Friday is still one of the busiest retail days of the year, and a prime opportunity for online sellers and small businesses to boost sales.
To make the most of it, it's important for your business to be well prepared for high volume, reliable shipping. Whether you're running your own ecommerce store, selling on Amazon, eBay, Etsy, or any other platform, this 2024 Black Friday guide will help ensure your holiday season kicks off with success.
Read our updated tips for thriving during Black Friday and the upcoming holiday rush!
When is Black Friday 2024?
This year, Black Friday falls on Friday, November 29, 2024. It's the day after Thanksgiving and is closely followed by Cyber Monday on December 2, both of which offer huge potential for online retailers.
Although Black Friday is often dominated by large retailers offering massive discounts, that doesn’t mean smaller online sellers should sit it out.
You’ll need to be fully prepared for the rush. With proper planning, you’ll maximize sales, avoid mistakes, and keep your customers happy - increasing the chances they’ll return for more.
Here are our Black Friday 2024 tips to help you succeed.
Provide Fast, Affordable, and Reliable Shipping
For Black Friday shoppers, shipping is key. Providing a reliable delivery service without the high costs can be a game-changer when selling online.
This is where Parcel Monkey comes in. We offer competitive rates on both domestic and international shipping, with the freedom to choose between a package collection or drop off at a local store.
In 2024, speed matters more than ever, with many customers expecting reliable next-day delivery. Parcel Monkey makes it easy to meet these expectations without breaking the bank.
Track all your orders in one place with our tracking tool. With the rise in demand for real-time shipping updates, you’ll be able to provide accurate delivery information to your customers, improving their overall experience.
Check out the thousands of reviews from satisfied customers who rely on Parcel Monkey for their shipping needs, and rest assured that we’ll help you handle Black Friday shipping efficiently and affordably.
Decide on Your Black Friday 2024 Deals and Strategy
In 2024, Black Friday shoppers are more diverse than ever, with increasing demand for sustainability, eco-friendly packaging, and faster delivery. The sooner you decide what products to prioritize, the better. This gives you time to plan promotions, create buzz around your offers, and handle delivery challenges like packaging and express shipping.
Consider offering expedited shipping options, bundle deals, or buy-one-get-one offers to make your deals stand out. Additionally, set up contingency plans for sold-out items or unexpected stock issues, so you won’t disappoint customers when your bestsellers fly off the shelves.
Get Your Website Ready For Black Friday
With online traffic expected to skyrocket during Black Friday 2024, your website needs to be in top shape. Making sure potential customs can navigate and purchase your products easily is essential.
Manage your Black Friday by integrating tools like Parcel Monkey’s bulk shipping. Whether you're connected through Shopify, eBay, or another platform, our shipping calculator lets you quickly compare rates and get quotes from multiple couriers at once, saving you time during the busy season.
Have Extra Hands on Deck
If you're expecting a surge in orders, now’s the time to get your team ready. Whether it’s temporary help or trusted friends, make sure you have enough people on hand to package and ship orders efficiently.
Need help with your package delivery? See our step-by-step guide on how to send a package reliably.
Be Available and Accessible for Customers
Customer service is key, especially during a busy sales event. Ensure your support team is ready to respond promptly to questions and issues. In 2024, customers expect fast responses - think live chat, social media DMs, or automated email replies.
Parcel Monkey’s customer support team will also be available throughout the entire Black Friday weekend. We work hard to make sure your shipping is as simple as possible, so should something go wrong, you can be sure we’ll be there to help!
Follow Up After The Sale
Once the Black Friday rush is over, it’s not time to relax just yet. Use the customer data you’ve gathered to plan your follow-up marketing. Sending out thoughtful, well-timed emails with more promotions or personalized offers can turn new buyers into repeat customers.
Be mindful not to bombard them with emails immediately after purchase. Instead, wait a few days or even a week to reach out. By that time, they’ll likely have received their orders and will appreciate hearing from you again - especially if you’ve taken our tips to heart and provided a smooth, stress-free shopping experience.
